Our Story

Eighty8 didn’t start with a business plan. It started with the feeling of getting a piece of clothing I genuinely loved — something I actually wanted to wear, show people, and tell my friends about.

I’m Matthew, the person behind Eighty8 Supply Co., and I wanted to create that feeling for somebody else. At first, that meant making cool designs. I thought maybe the artwork was the whole thing.

It wasn’t.

The more I worked on it, the bigger the idea became. I wanted to build a brand people talked about with their friends, wore to meets, recognized on someone across a parking lot, and came back to because the quality of the product mattered just as much as the artwork on it.

Automotive culture was always going to be a major part of that. Trucks, cars, builds, meets and the people around them are part of the world Eighty8 came from. But I never wanted that to be the entire definition of the brand.

Then the name came together. Eighty8 wasn’t something I pulled from a list of brand names or forced into place. The name already meant something to me, and when this idea started becoming real, it was the one that felt right.

It was simple, recognizable, and gave me room to build something much bigger than one type of product or one part of automotive culture. Once Eighty8 Supply Co. had a name, the real work started.

I knew almost nothing about building a clothing brand. I had to figure out the identity, logos and wordmarks, buy the domain, learn how to build an entire storefront section by section, understand production, products, pricing, fulfillment and everything else that exists behind what somebody eventually sees as a finished brand.

Even the way Eighty8 releases products had to be figured out. I could have built a normal store and added new products whenever. Instead, I wanted releases to feel like moments.

Each drop would have its own identity, exist for a limited time, and then move into the archive when the next one arrived.

No restocks. No second chance at the exact same release.

And I didn’t want the reason to buy something to exist somewhere outside the product. I wanted the artwork, the quality and the feeling of owning it to be the reason people cared.

Somewhere through all of that, the bigger purpose became clear too. I genuinely love seeing people succeed. I love seeing somebody build something they’re proud of and bring the people around them up with them.

That became the philosophy behind Eighty8:

Stay humble.
Create with purpose.
Bring people with you.

Whether somebody is building a truck, a business, a career, starting over, chasing something bigger, or simply becoming someone they’re proud of — Eighty8 doesn’t exist to tell them what their story should be.

We create pieces that can become part of it.

The story begins when you wear it.